I
used to love the phrase 'think outside the box'. Now though, I really
hate it. It's become a cliché, and if you analyse its principle...
it's a pretty rigid concept. For me:
There
is no box in the first place.
To
think outside the box has to involve a 'box' in the first place. In
order to break the rules, you first have to be governed by them?
Well, this aspect is true... rules can only be broken if there are
any. The main problem I have with the phrase, is that it is used in
creative and/or problem solving exercises where people can't seem to
think of an original idea. Or by those of us that hit a 'dead end'
with their ideas. Which I do... I put my hand up.
But
I hate boxes.
Boxes
confine and determine our behaviour. For me, a box symbolises a set
of rules that govern how we think. So when someone says 'think
outside the box', all they are trying to do is find their own voice.
Their original idea. Well, here's an original idea: there is no
fucking box!!!
I get most excited when there are no rules or limitations. I love
being given a 'blank canvas' to come up with whatever I want. With no
rules to guide you, how are you supposed to think 'outside' them? You
can't! You have to dig deeper and connect with your individual ideas
and theories. It's not a simple matter of going against the grain (as
the box analogy would have you believe). It's actually about being
honest with yourself and discovering your own ideas without having
to break anyone else’s rules.
Radical? Not really.
This links quite well with my ideas on 'critical thinking'. To find
your inner-voice, which isn't directly influenced by a 'box' or a
'system'.
So, the next time you're in a meeting and someone says 'we need to
think outside the box', explain to them there is no fucking box
and that you need to think of an original idea that has no
correlation to a predetermined set of rules.
That'll shut them up.
There
is no box.
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